Coming march 1, 2026—live workshop Is accepting crypto in your business right for you?

Your Business Should Change Lives

Starting with your own!

Now, Let Us Show You How to Build a Business That Lives It.

You Have a Purpose

Your Story Matters

Your experiences, your values, your unique perspective—these aren't just background details. They're the very ingredients that will make your business different from everyone else's.

$197

$127

Define Your Purpose-Driven Niche helps you turn your why into a clear business direction. You’ll identify who you’re meant to serve and what you’re here to offer—so you can stop second-guessing and start building with focus.

Buy both courses for $297*

Hello, and welcome! I’m Nicole Washinton, your Senior Instructor. I want to share with you some powerful ways how women entrepreneurs are impacting the business landscape.

Women-owned businesses are growing fast. Over the past five years, we've increased by over 17%. Our revenues have also increased by more than 50%. The momentum is undeniable."

Did you know that women entrepreneurs own nearly 40% of all businesses in America?. That’s why our businesses are major economic drivers. We contribute nearly 3 trillion dollars to the U.S. economy every year. In addition, we employ almost 13 million workers.

Unfortunately despite all this success, women founders still receive only about 2% of venture capital funding. However, when we include companies with at least one female co-founder, the numbers dramatically increase to 23% share of funding—yet, we are still less than 50%, clearly signaling, there’s still work to be done."

But here's the amazing part: women-led startups generate 78 cents in revenue for every dollar invested, more than double the return for male-led startups who generate just 31 cents per dollar. As you can see, investing in women isn't just the right thing to do, it's smart business.

These facts tell a powerful story of our resilience, innovation, and untapped potential. If you're a woman entrepreneur or thinking about becoming one—or if you believe in supporting women in business—then you are part of this movement. As a woman entrepreneur myself, I'm living this journey every day, and I would be honored to earn your trust as the one to support and help you with your transformation. Thank you for your consideration. We look forward to working with you.

Define Your Why helps you uncover what truly drives you—so you can build a business that aligns with your values, goals, and life. This course guides you to clarify your purpose, strengthen your confidence, and make decisions with intention instead of pressure.

You too have a story to tell.

When purchased together

Meet Our Virtual Team

Phyllis Flynn

"Jazzy" Jasmine aids in the promotion of our brand’s social media presence.

"Instructor" Nicole is a digital guide within our courses and virtual trainings, highlighting our practical, easy-to-follow information that supports student growth and learning.

"Coach" Dawn aids community engagement and culture, following our guidelines that foster a supportive, inclusive environment where members feel encouraged, connected, and aligned with the brand’s values.

Our virtual team supports your online learning and experience, in accordance with predefined guidelines, while all live workshops, events, and original content are created and led by me.

All virtual team members used within our business are AI-generated digital representatives and are not real individuals. They are created to support educational delivery, content guidance, and community experiences in a consistent and scalable way.

Virtual team members are always clearly identified as virtual or AI-supported or will be seen with our official Ai icon

and will never be presented as human employees, contractors, or licensed professionals. Their role, nature, and limitations are disclosed as part of our commitment to transparency and trust.

Founder & CEO

Exciting Changes Coming Soon!

We are thrilled to announce our upcoming business coaching services. a comprehensive business development curriculum designed for everyone, from beginners to seasoned entrepreneurs. Stay tuned for more updates!

A person is standing on a stage in a dimly lit room, appearing to give a presentation. The person is animated, gesturing with both hands, and an expression of enthusiasm is evident. To the left, there's a tall banner with the words 'PRODUCT SCHOOL' and 'SILICON VALLEY'. In the background, a large screen displays a blue-toned image.
A person is standing on a stage in a dimly lit room, appearing to give a presentation. The person is animated, gesturing with both hands, and an expression of enthusiasm is evident. To the left, there's a tall banner with the words 'PRODUCT SCHOOL' and 'SILICON VALLEY'. In the background, a large screen displays a blue-toned image.

150+

15

Join Us Now

Stay Tuned

COMING March 1, 2026

Training in advanced strategies and insights for seasoned entrepreneurs to elevate their business performance in a digital world.

Click here for more information on "Refining Purpose" and other upcoming courses

Strategic Realignment for the Evolved (Grow, Seasoned, Develop, Unfold, Mature) Entrepreneur
Refining Purpose
  1. I will work on changing the colors throughout the site.

  2. Need to add the Terms of Service and Privacy policy. (This will be the most tedious to complete)

  3. I plan to change the "Project" tab to a freebie tab for downloads to build my mailing list.

  4. I will add a section below for upcoming events and classes.

  5. I will change the footer and the forms

  6. I have to preview the mobile version and make changes once everything is in place